Its our only movie franchise, well, other than Harry Potter or the Carry on Films. National treasure, not least because it sustains our belief we were still important on the world stage perhaps.
I dont know, Quantum of Solace, flawed though it was, I thought was enlivened by Kurylenko who is good in damn near anything she does. The only one I truly, truly dislike is Die Another Day. Though Spectre came close.
Craig has been a great Bond, though I think he would have done well to have hung up his Walther PPK in Skyfall. Which is one of my favourites.
OK I've been a fan of Craig too--his early Bond seemed brutal and brutish and smooth all at the same time.