Jump to content


Photo

British Army's Recruiting Adverts...


  • Please log in to reply
21 replies to this topic

#1 Dawes

Dawes

    Crew

  • Members
  • PipPip
  • 2,545 posts

Posted 04 January 2019 - 1913 PM

UK folks, what say you - effective and relevant or not?

 

 


  • 0

#2 Adam_S

Adam_S

    Crew

  • Members
  • PipPip
  • 1,296 posts
  • Gender:Male

Posted 04 January 2019 - 2001 PM

Funny how the British army's recruitment has dropped off at the same time as it decided to pay Capita more than the cost of a Type 45 destroyer to take over recruitment.

 

https://www.theregis...uld_terminated/


  • 0

#3 Stuart Galbraith

Stuart Galbraith

    Just Another Salisbury Tourist

  • Members
  • PipPipPipPipPipPipPipPipPipPip
  • 52,657 posts
  • Gender:Male
  • Location:Eloiland

Posted 05 January 2019 - 0330 AM

Its proven a disaster. As one MP described it, the Army is evaporating before our Eyes. I THINK they have grasped the problem and have been talking about getting it back in house. But damage has been done.

 

You should have a search on ARRSE to see their thoughts about the new politically correct adverts, where they are all touchy feely of each other, and praying to Mecca. Not surprisingly they dont seem to have hit the mark.

 

On the positive side, the RAF and RN recruitment has been kept in house, and its reportedly on track. So its not all bad.


  • 0

#4 Stuart Galbraith

Stuart Galbraith

    Just Another Salisbury Tourist

  • Members
  • PipPipPipPipPipPipPipPipPipPip
  • 52,657 posts
  • Gender:Male
  • Location:Eloiland

Posted 05 January 2019 - 0333 AM


  • 0

#5 Sardaukar

Sardaukar

    Cynical Finnish Elk Eating Ilk

  • Members
  • PipPip
  • 9,601 posts
  • Gender:Male
  • Location:Finland/now Israel
  • Interests:military, martial arts, wargames, literature

Posted 05 January 2019 - 0915 AM

This is better:

 


  • 0

#6 Sardaukar

Sardaukar

    Cynical Finnish Elk Eating Ilk

  • Members
  • PipPip
  • 9,601 posts
  • Gender:Male
  • Location:Finland/now Israel
  • Interests:military, martial arts, wargames, literature

Posted 05 January 2019 - 0917 AM

Or even better oldie:

 


  • 0

#7 Stuart Galbraith

Stuart Galbraith

    Just Another Salisbury Tourist

  • Members
  • PipPipPipPipPipPipPipPipPipPip
  • 52,657 posts
  • Gender:Male
  • Location:Eloiland

Posted 05 January 2019 - 0954 AM

I like that old advert the Royal Marines had where the guy just appears out of a treeline and abducts the drug dealer. . Unfortunately it doesn't seem to be online anywhere for some reason.

 

The top and bottom of it, modern adverts are made by people that havent served, so they have absolutely no idea what would appear to a young person about serving. They did far better leaving it to the people who did it for a living, and asking how they would approach it.


  • 0

#8 Nobu

Nobu

    Crew

  • Members
  • PipPip
  • 2,461 posts
  • Gender:Male

Posted 05 January 2019 - 1029 AM

I like the campaign and believe it will work. It challenges perceptions and dares British youth to stand up. I think they will.


  • 0

#9 Anixtu

Anixtu

    Member

  • Members
  • PipPip
  • 1,055 posts
  • Gender:Male
  • Location:Afloat

Posted 05 January 2019 - 1317 PM

Its proven a disaster.


The "Belonging" campaign is supposedly working very well at reaching the target audience and generating interest and applications. Whether the target audience represents good soldier material is a different question. Those serving who deride the campaign tend to miss the point. It isn't aimed at them, or even at their 18 year old selves.

Broadly, the campaign is achieving its intent.

That doesn't necessarily translate immediately and directly into a fully manned Army, but there are other problems with Crapita and the recruitment pipeline.
  • 0

#10 Adam_S

Adam_S

    Crew

  • Members
  • PipPip
  • 1,296 posts
  • Gender:Male

Posted 05 January 2019 - 1809 PM

There's nothing wrong with the adverts - they're getting plenty of applicants. The problem is that only about 5% are managing to make it through the labyrinthine mess that is Crapita's recruitment process.


  • 0

#11 Sardaukar

Sardaukar

    Cynical Finnish Elk Eating Ilk

  • Members
  • PipPip
  • 9,601 posts
  • Gender:Male
  • Location:Finland/now Israel
  • Interests:military, martial arts, wargames, literature

Posted 06 January 2019 - 0442 AM

I like that old advert the Royal Marines had where the guy just appears out of a treeline and abducts the drug dealer. . Unfortunately it doesn't seem to be online anywhere for some reason.

 

The top and bottom of it, modern adverts are made by people that havent served, so they have absolutely no idea what would appear to a young person about serving. They did far better leaving it to the people who did it for a living, and asking how they would approach it.

 

You mean this?

 


Edited by Sardaukar, 06 January 2019 - 0442 AM.

  • 0

#12 Stuart Galbraith

Stuart Galbraith

    Just Another Salisbury Tourist

  • Members
  • PipPipPipPipPipPipPipPipPipPip
  • 52,657 posts
  • Gender:Male
  • Location:Eloiland

Posted 06 January 2019 - 0740 AM

 

Its proven a disaster.


The "Belonging" campaign is supposedly working very well at reaching the target audience and generating interest and applications. Whether the target audience represents good soldier material is a different question. Those serving who deride the campaign tend to miss the point. It isn't aimed at them, or even at their 18 year old selves.

Broadly, the campaign is achieving its intent.

That doesn't necessarily translate immediately and directly into a fully manned Army, but there are other problems with Crapita and the recruitment pipeline.

 

 

Which is a fair point. Most of the derision ive read of it was on ARRSE, but of course those guys are in their 30's and 40's now. I imagine most of the WW2 generation were fairly deprecatory over Army recruitment efforts in the 1960's.


  • 0

#13 Stuart Galbraith

Stuart Galbraith

    Just Another Salisbury Tourist

  • Members
  • PipPipPipPipPipPipPipPipPipPip
  • 52,657 posts
  • Gender:Male
  • Location:Eloiland

Posted 06 January 2019 - 0743 AM

 

I like that old advert the Royal Marines had where the guy just appears out of a treeline and abducts the drug dealer. . Unfortunately it doesn't seem to be online anywhere for some reason.

 

The top and bottom of it, modern adverts are made by people that havent served, so they have absolutely no idea what would appear to a young person about serving. They did far better leaving it to the people who did it for a living, and asking how they would approach it.

 

You mean this?

 

 

 

Its similar. The one I saw was a guard, apparently from a drug lords palace, has a nightmare of being attacked by unseen creatures that emerge from the forest and the sea. He wakes up, figures it was just a nightmare, then a Commando opens his eyes and appears behind him   and drags him into the woods. It was actually pretty well done.


  • 0

#14 klahtinen

klahtinen

    Crew

  • Members
  • PipPip
  • 123 posts
  • Gender:Male
  • Location:Finland
  • Interests:History, politics, military

Posted 07 January 2019 - 0455 AM

This one?

 

https://www.youtube....h?v=Iuk5bWa-C8w


  • 0

#15 Stuart Galbraith

Stuart Galbraith

    Just Another Salisbury Tourist

  • Members
  • PipPipPipPipPipPipPipPipPipPip
  • 52,657 posts
  • Gender:Male
  • Location:Eloiland

Posted 07 January 2019 - 0515 AM

Yeah, that was it. I rather liked that one. :)


  • 0

#16 DB

DB

    Crew

  • Members
  • PipPip
  • 11,126 posts
  • Gender:Male
  • Location:Hertfordshire, England

Posted 08 January 2019 - 1211 PM

Crapita seems to use the standard recruiting drone technique of binning all applications that do not tick every box perfectly, and then binning any of the remainder that might have the slightest negative hint.

Accounts of people being binned for minor legal infractions as minors, for example.
  • 0

#17 Dark_Falcon

Dark_Falcon

    The Stryker's Friend

  • Members
  • PipPip
  • 3,270 posts
  • Gender:Male
  • Location:Chicagoland

Posted 08 January 2019 - 1533 PM

Crapita seems to use the standard recruiting drone technique of binning all applications that do not tick every box perfectly, and then binning any of the remainder that might have the slightest negative hint.

Accounts of people being binned for minor legal infractions as minors, for example.

 

They don't want to be accused of letting "bad apples" through.  As normal, this sort of 'zero defects' tactic doesn't really work as a personnel policy, but its real purpose is to protect the backsides of the people implementing it.


  • 0

#18 Anixtu

Anixtu

    Member

  • Members
  • PipPip
  • 1,055 posts
  • Gender:Male
  • Location:Afloat

Posted 09 January 2019 - 1636 PM

Crapita seems to use the standard recruiting drone technique of binning all applications that do not tick every box perfectly, and then binning any of the remainder that might have the slightest negative hint.

Accounts of people being binned for minor legal infractions as minors, for example.


The Army sets the recruitment policies, not Crapita. Note the recent change on readmitting those previously discharged for drug use (Although in that case SoS changed the Army's policy for them).
  • 0

#19 DB

DB

    Crew

  • Members
  • PipPip
  • 11,126 posts
  • Gender:Male
  • Location:Hertfordshire, England

Posted 10 January 2019 - 0450 AM

Anixtu - I think the point is that if the recruiting was in house, the criteria would be guidance, not rules. Dark Falcon's point seems valid to me.
  • 0

#20 Stuart Galbraith

Stuart Galbraith

    Just Another Salisbury Tourist

  • Members
  • PipPipPipPipPipPipPipPipPipPip
  • 52,657 posts
  • Gender:Male
  • Location:Eloiland

Posted 10 January 2019 - 0610 AM

This is changing isnt it? Im sure I read somewhere they were going to show more willingness to accept useful infractions, something Capita wasnt willing to do for whatever reason.


  • 0




0 user(s) are reading this topic

0 members, 0 guests, 0 anonymous users